Protect your trademark

Trademark can be composed of words including personal names, figures, colors, letters, numbers, voices, and any kind of signs including the types of goods and packages provided that goods or services of an enterprise are distinguished from the goods or services of other enterprises and that it can be shown in the registry in a way that the subject of the protection provided for the trademark holder is clearly and precisely understood. The most important criterion for trademarks is an obligation to have a "Distinctive Feature" that helps the used indication become different from similar goods and services.

Turkish Patent and Trademark Office (TURKPATENT) authorized in this field with the applicable legislation. TURKPATENT is an autonomous institution that operates under the Industry Ministry in Ankara. Right holders as natural and legal bodies will be able to take action before the company personally, and also authorize registered trademark attorneys to represent themselves.

The signs that cannot be registered as trademarks listed in the 5th article of the Intellectual Property Rights Code - Code No 6769. According to the Code,

• Any sign that does not exist in the brand definition as specified in the brand description,
• The signs that do not have any distinctive characteristic,
• The signs that indicate sort, type, function, quality, amount, mission, value, and geographical resource, or show the date of the production of goods or services, or indicate the other features of goods and services, the marks including these signs or titles above exclusively or base element,
• The signs registered regarding the same or same category goods and services or the same or indistinguishably similar signs with the trademark for which registration application was made on the previous date,
• The signs that are commonly used in commerce, or that help distinguish the members of a certain occupational, commercial, or business group, the marks including these signs or titles above exclusively or base element,
• The signs that exclusively contain the shape or another characteristic that occurred by nature of the good, or signs that are obligatory to come up with a technical outcome, or the signs that contain the formal characteristic or another type of character that creates the core value of the good,
• The signs that can mislead the society about the features, quality or geographical resource of the goods or services,
• The signs that contain the emblems, favors, or titles that were not authorized by the official organs along with the other signs that became widely-esteemed by the public in terms of historical and cultural values,
• The signs that contain religious values or symbols,
• The signs that are against the public rule or general rules of morality,
• The signs that consist of the registered geographical sign or that contain registered geographical sign; cannot be registered as trademarks.

In case you suspect that the commercial mark -distinctive- is being imitated, you should immediately apply to TURKPATENT for registration. Other bodies might apply for the registration of your trademark before you do, and this would cost you both loss of rights and time. If your trademark meets the criteria for registration, it will be registered and protected for ten years. After every ten years, you can apply for a patent renewal and it will help you extend the term of protection as much as you wish. In addition;

• All rights of your registered trademark are owned by you, any 3rd party cannot use them without your consent.
• Besides, you have the right to hand over your trademark or trademark's rights of usage (License) to someone else.

• The citizens of the Republic of Turkey,
• Natural or legal bodies that have residence inside the borders of the Republic of Turkey or engaged in industrial or commercial activities,
• People with application rights within the framework of the Paris Agreement or the provisions of the Establishment Agreement of the World Trade Organization,
• In accordance with the principle of reciprocity, people who are citizens of the countries which provide protection of Intellectual property rights to citizens of the Republic of Turkey
can apply for a trademark registration.

First of all, as indicated above, the sign that is requested to be registered as a trademark must be compulsorily distinctive. According to that, it must be ensured from the very beginning that the sign under study is a distinctive sign. Otherwise will lead to the denial of the registration of the sign; however, if the sign can be somehow registered, again, it is not going to be possible to distinguish the products or services on which the sign will be used from the similar products or services that are already available in the market; that is why, the trademark will not satisfy the legal and economic expectations, and the effect of the trademark will be poor. As indicated above, if the identical or similar of the sign that is planned to be registered was already applied to be registered or simply registered by somebody else, that would be an obstacle against the trademark registration. If it is the case, a similarity research must be carried out as a mandatory action. In this way, similar trademarks will be detected earlier, and the early detection of a sign for which serious investments are to be made and creating new signs will provide significant economic advantages.

The protection is initiated by the time the application papers required for the trademark application are recorded in the TURKPATENT's system. Nevertheless, a trademark for which the registration application was made is subject to inquiry in accordance with the criteria of the regulation. For that reason, to avoid commercial damage for the trademark applied for, it would be better not to use the trademark at least until TURKPATENT declares the application on the Official Trademark Bulletin (it takes approximately 2 to 5 months from the application date).

The rights provided by the trademark for third parties shall be effective as of the date the trademark registration is declared.

As of the application date, if all the requirements are fulfilled, and all the required documents are submitted to the TURKPATENT, it will take approximately 6 to 10 months for the application to be registered. The extension of this period can be caused by the reason why the TURKPATENT does not count the trademark of which the registration application made as distinctive, or the trademark ends up as similar to the trademarks that are registered or under consideration, or there is an appeal from 3rd parties during the declaration process. Under these circumstances, the registration period can take up to 18 to 24 months.

If a registered trademark is not used without a reasonable cause within five years from the date of registration, or if this use is interrupted continuously for five years, the trademark might be abolished by a court decision. In 5 years, it will not be possible to file a lawsuit for the abolition of the trademark. Also, if it is not actively used for a reasonable cause, again, there cannot be a verdict of invalidity. Reasonable causes may consist of extraordinary situation, and reasons linked with the good or market.

Preliminary research and registrability assessment of the trademark whose registration will be requested should be made by the trademark representative before the official application. After the application, the relevant file is rejected, objection, missing completion, etc. It will be beneficial to work with a trademark attorney registered in the TURKPATENT registry in order to prevent loss of rights, since it will be subject to the periodical transactions specified in the Intellectual Property Rights Law.

• If the trademark is registered, it will be possible to use and put the trademark on the products and services written on the registration license, and the registration license will provide opportunities for the holder including sending a warning letter against those who unfairly use and/or imitate the registered trademark, use of the rights included in the Code, such as injunction and seizure of products bearing the trademark, and demand for compensation. In order for the right holder to use these rights effectively, he/she should effectively monitor his/her trademark against potential imitation situations. Besides, the right holder should demand trademark monitoring services by hiring trademark attorneys to detect similar trademarks among the ones declared for registration, and stop the registration process of these trademarks by using the right of objection.
• What you need to know is that the application right does not provide any right for the right holder to protect the sign as a trademark. Thus, unless the trademark that awaits registration, and gives rise to a right is registered, it will be under the protection according to the provisions of unfair competition.
• A claim for compensation can be made regarding the situations that may arise after the trademark registration application is declared. The declaration of the registration application means that it is the 2-month bulletin declaration stage on which it was opened to third parties' objections or appeals after the first administrative review process. At this stage, the trademark has not been registered yet, and administrative process continues. However, the rights that emerged as a result of the declaration of the application are regarded as within the framework of the rights arising from the registered trademark with the declaration of the registration. In case of a potential lawsuit, the court cannot declare any decision on the sustainability of the allegations before the declaration of the registration.
• Because of these points, the trademark should not be used before its registration. Furthermore, due to the fact that a brand that has been used for a long time and is definitely known to be unique, it is obvious that it cannot be regarded as in the recommendation of not use caused by the application-related reasons < /li>
• The rights provided by the trademark are valid as of the declaration of the trademark registration against third parties. The declaration of the trademark registration means the stage of registration declaration after the administrative procedures are terminated and the trademark is registered.
• It will be possible to enforce any kind of legal or criminal process after the trademark is registered. It is a license that offers its holder the right to use it alone and provides the right to profit after the trademark is registered.
• Likewise, a trademark license offers its holder the right to prevent others from using the same or indistinguishably similar brands. This right to prevention gives the right to file a criminal suit covering the actions including the determination of infringement against the right, the elimination of the infringement, and the action for damages with the aim of the seizure of molds and parts that are used for the production of product for the elimination of infringement acts.

By the time the documents required for an application are submitted to the TURKPATENT, an administrative type of investigation process is initiated. The application grants the right holder a priority right and this priority right is determined as of the date, hour and minute the application is registered. The application right prevents someone from registering an identical or indistinguishably similar sign for the same or similar goods or services. Thus, the right obtained with the application will provide the right to prevent the registration of subsequent applications by a decision of TURKPATENT or an objection (appeal) to be further made.

• The application right, in accordance with the request of the applicant or his/her attorney, ensures the correction of errors, which do not cover the changes to goods and services, in the name and address (trademark sample excluded) of the applicant and inaccuracies regarding spelling errors.
• The application right offers a right to withdraw the application by its holder before the registration of it.
• The application right provides the applicant with a right that can be inherited, handed over, lien, pledged, or licensed.

• The "Registered Trade Mark" means a trademark registered and protected by that registration.
• ® sign reflects "Register" and means that it is "Registered", and used on goods and services along with the trademark.
• TM sign reflects "Trade Mark" and means "Trade Mark" (the trademark that is commercial). It is used in the trademarks of which registration applications were made but not yet licensed with the registration.
• © sign reflects and means "Copyright".
Use of these signs does not take effect in accordance with the provisions of the trademark regulation, and it is frequently detected that these are used in a misleading way even on unregistered trademarks today.

According to the Intellectual Property Rights Code that became effective on 10/01/2017, the signs that consist of a registered geographical sign or contain a registered geographical sign are not regarded as trademarks. Use of the trademark that has a geographical sign that was registered before the date will bring an obligation for the geographical sign to comply with the registration regulation.

It is a research that is conducted prior to trademark registration applications by considering the goods and/or services to be used on the trademark of which registration will be applied, as to be registered along with every registered trademark across Turkey.

This distinction was added in the Statuary Decree - No 556 on the Protection of the abolished (removed from the effect) Trademarks. There is no such distinction in the Intellectual Property Rights Code that became effective on 10/01/2017.

An application should be made before using the trademark on the related product or services. The risks that the trademark used in the products or services provided, after reaching a certain recognition, should always be taken into account.

The Trademark Registration License provides valid protection in the country where it was issued. That is why, if a trademark was registered in Turkey, it would be protected only in Turkey. If the trademark is requested to be protected in other countries, you need to apply to the patent/trademark offices or registration authorities of these countries.

The first applicant gets the license, and that's the rule in the trademark registration; on the other hand, the trademark regulation puts a provision that protects not only the one who first gets the trademark registered but also the one who first uses it actually. In that case, the one who actually uses the trademark for the first time and proves it will be the one who is the actual holder of the trademark. The Code acted in favor of the one who actually uses the trademark for the first time by considering him as the true trademark right holder. In that case, even if a third-party registered the trademark, the first person to actually use the trademark proves this actual use of it, and thanks to the priority right arisen from it, the person who actually uses the trademark can further file an invalidation action against the person who registers the trademark and has the trademark registered on behalf of his name.

Trademarks are protected in the countries in which they are registered. That is why, the registration application must be made in the countries where protection is requested. There is no registration system valid all around the world. There are 3 bulk registration systems that Turkey can apply: European Union Trade Mark (EUTM), Madrid Protocol (WIPO), and African Intellectual Property Rights Organization (OAPI). The European Union Trade Mark offers a registration valid in 28 Member States with one application. With the application made within the framework of the Madrid Protocol (WIPO), as of 2017, it is possible to obtain protection in the 98 member countries or selected countries. It is possible to obtain registration in 17 countries within the framework of the African Intellectual Property Rights Organization (OAPI).

For the trademark registrations abroad, there are "Bulk Registration Systems" and territorial application systems. Turkish companies can apply to The European Union Trade Mark (EUTM), the Madrid System (WIPO), and the African Intellectual Property Rights Organization (OAPI). For other countries that are not members of the bulk registration systems, the protection can be ensured by separate applications. In terms of trademark registration activities, there are both territorial and bulk registration systems available for the countries which are the members of the European Union Trade Mark (EUTM), and the Madrid System (WIPO). Nevertheless, if you want to apply for any member country of the African Intellectual Property Rights Organization (OAPI), you must use a bulk registration system as an obligation, and it is not possible for you to make a territorial application.

Community Trademark	The Madrid Protocol
One application	One application
One language	One language
Country selection is not available/possible for all the member countries.	Any can be chosen from the member countries.
Unknown and long transaction process.	Processing time is specific and short. (Maximum 18 months)
It is not dependent on the previous application or registration.	Dependent on the application or registration in the country of origin for the application.
If denied in a country, it is completely denied.	It is possible to continue registration, except in countries that have rejected it.
It is enough to use it in a country.	The period of use in each country is taken into account. Usage in one country is not sufficient.
The application is not dependent on another application.	Application and registration are dependent on the original application or registration for five years. If the original application or registration is canceled, the dependent application or registration will also be canceled. In this case, it can turn into national applications.

The European Union Trade Mark, valid for all the EU Member States was regulated by the Community Code (Code No 40/94) of the European Community Council. This system is valid in all countries of the European Community. According to the system, applicants should act accepting that the European Union is an actual country. With one and single trademark application, one can receive a trademark registration license that is valid in every member country of the Community. In accordance with the Paris Agreement, Turkish citizens can also register the Community Trademark, and get it under protection in the European Community. To get a community trademark, the applicants should directly apply to the Office for Harmonization in the Internal Market (OHIM) located in Alicante city in Spain, or with the aim of direct application, they should apply to the member countries' offices which carry out these processes.

International branding activities are boosted with two different support applications.

• The supports provided within the framework of the Directorate General of Export of the Turkish Economy Ministry, Opening of Office-Stores Abroad, Notification on Supporting the Trademark Marketing and Management Activities are granted by Exporters Associations to the companies that spend money for trademark marketing activities abroad and with the status of International Trading Company (DTSŞ) and Sectoral International Trade Company (SDŞ).

• Another support application is branding supports provided by KOSGEB (Small and Medium Industry Development Organization).
You can learn more about the support and incentive applications from KOSGEB Organization ((Small and Medium Industry Development Organization), Undersecretariat of Foreign Trade, and Sectoral Exporter Associations.

The trademark holder derives an economic benefit from his trademark using his trademark or allowing someone else to use it. The right obtained with the trademark registration license is allowed to be handed over to someone else, rented through a license agreement, transferred to successors by inheritance or pledged. It is necessary to register in the trademark registry in order for the hand-over, license, inheritance, transfer, pledge, and address and title changes on the trademark registration license to be effective against third parties. To do that, these changes must be reported to the Turkish Patent and Trademark Office.

The main condition of the protection provided by the Intellectual Property Rights Code is that the trademark was registered by the Turkish Patent and Trademark Office. The reason against the infringement against an unregistered trademark will be the unfair competition provisions in the Commercial Code.

Breach (infringement) is the use of the same or similar trademark on the same or similar products and services without the permission of the holder. The registered trademark holder whose trademark right has been breached can apply to the judicial authorities and file civil or criminal lawsuits in the code.

If your right arising from trademark registration is breached, the authority to apply is the Intellectual and Intellectual Property Rights Courts, which operate as Specialized Courts. Specialized Courts are providing services in Istanbul, Ankara and Izmir for the moment. If there is no Specialized Courts in your city, You are going to have to apply to the 3rd Civil Courts of First Instance.

The applications that are decided to be declared among the trademarks applied to the Turkish Patent and Trademark Office are declared in the Official Trademark Bulletin. The trademarks declared in the bulletins will be pending for 2 months. With the Trademark monitoring, there are provided services including comparing the trademarks declared in the bulletins in terms of similarity on behalf of registered or registered trademark holder and stopping the registration of similar trademarks.

Because of the challenges in the continuous and personal monitoring of the trademark bulletins declared twice each month, it is extremely difficult to detect and evaluate the registered trademark of the trademark holder. If you do not object to the trademarks that are similar to the ones declared in the bulletin, these trademarks will be determined as registered. This will lead to an unjust treatment of those who are the actual right holders. The Trademark Monitoring is a system developed for right holders of the relevant service to protect their rights by objecting to similar trademark in a timely manner.

In the Trademark Monitoring, comprehensive versions of the monitored trademark, which can be identical or similar are recorded and periodically and electronically compared with the trademark registration applications declared in the Official Trademarks Bulletin of the Turkish Patent and Trademark Office. The reports obtained as a result of the comparison are evaluated by the Trademark Monitoring Council, and if there are some trademarks considered as similar, these ones are reported to the right holders, and they will be able to use their right of objection.

Examples of the trademarks of which registration processes were stopped as a result of the detection ability of the trademark monitoring service and objections caused by that:

Registered Trademark	Announced (Similar) Brand
Uptown	Updovn
Duffy	Dufny
Berteks	Perteks
Unknown and long transaction process.	Processing time is specific and short. (Maximum 18 months)
Mado	Medo

As usual, the institution declares the applications made in a monthly manner and opens them to the objection of 3rd parties. In the trademark monitoring system, the trademarks detected within the framework of the evaluations made as a result of the similarity research must be objected to within 3 months of the declaration period. Examples of the trademarks of which registration activities are stopped as a result of objection:

Registered Trademark	Announced (Similar) Brand
Uptown	Updovn
Duffy	Dufny
Berteks	Perteks
Unknown and long transaction process.	Processing time is specific and short. (Maximum 18 months)
Mado	Medo

As usual, the institution declares the applications made in a monthly manner and opens them to the objection of 3rd parties. In the trademark monitoring system, the trademarks detected within the framework of the evaluations made as a result of the similarity research must be objected to within 3 months of the declaration period. Examples of the trademarks of which registration activities are stopped as a result of objection:

Registered Trademark	Announced (Similar) Brand
Uptown	Updovn
Duffy	Dufny
Berteks	Perteks
Unknown and long transaction process.	Processing time is specific and short. (Maximum 18 months)
Mado	Medo

It is the submission of all transactions linked with the Intellectual Property Rights offered within Destek Patent to the potential customer with a single contract. Within the framework of the contract, all of the customers' trademarks that are registered or under consideration in terms of registration are monitored and subject to similarity research. It covers services such as providing solutions for the questions and issues that can damage the right holder, reporting the trademarks being monitored in a monthly manner, and objecting to similar trademarks by request.

To use their rights effectively, the right holders who applied for the registration of the trademark can be protected from redundant extra expenses and investments by monitoring the status of their trademark during the registration process and similar trademarks that have been declared. With this service, it will be possible to determine the trademarks similar or the identical to the trademark applied for registration and taking the required measures.

Within the scope of the reports received as a result of the trademark monitoring service, it will be possible to manage the investments. Before the trademark is registered, it will be possible to use the objection right and abolition of the registration right against trademarks similar to the trademark of which have been applied for registration and previously used.

In the Trademark Monitoring services abroad, the trademarks of which international or territorial registration applications are monitored through the international bulletins or territorial trademark application bulletins in a monthly manner. Within the framework of the cooperation established between Destek Patent and international organizations, it will be possible for the right holder to get the trademark monitored abroad.

This service should be provided for the organizations that value their trademarks and investment in their trademarks. For companies aiming to grow in foreign markets and become an international brand, it would be wise to get this service from the appropriate attorney organization.

• Territorial trademark monitoring
• Regional trademark monitoring
• International trademark monitoring

It is the monitoring service provided through an attorney to be determined from the country we want to monitor. It is possible to get this service from the organizations providing Territorial and International Trademark Monitoring Services.

Trademark Monitoring Service that the Attorney Firm Provides	Regional and Global Trademark Monitoring
It is a more expensive one.	It is a less costly procedure.
A more comprehensive monitoring report is provided.	The monitoring report does not contain details.
Monitoring service is conducted for the same and similar trademarks.	One-to-one monitoring is carried out.
If a trademark is similar, it can be objected if an objection order is given by the same attorney.	In the case a similar trademark arises, there is an obligation to work with any proxy company from that country.

The trademark service type provided by Thomson Compu-Mark organization located in Belgium. Trademark monitoring regions;

a) Europe
b) European Union Member States
c) America and Canada
d) Middle East and Africa
e) Asia and Australia
f) Countries all across the world

The trademark application activity can be carried out in 127 countries across these 6 continents. Thanks to that type of monitoring, trademark monitoring is carried out in more than one country with just a region preference.

A well-known trademark can be defined as "strict adherence to a person or venture, guarantee, quality, advertisement strength, a geographical border that is bound up with a common distribution network and regardless of other subjective interest and relation distinction, and a connotation that appears reflexively by those in the same environment, regardless of culture and age".

A "well-known trademark" right can be obtained complying with the definition above and the criteria declared by the Turkish Patent and Trademark Office. In a lawsuit filed with the request for invalidity or abolition, the recognition of the plaintiff's trademark may be requested.

In the light of the international treaties and legal decisions in which Turkey is a signatory, the criteria (but not limited to these criteria) required in order for a trademark to become a well-known trademark are determined. You can contact us to learn more about these criteria.

Turkish Patent and Trademark Office conducts an examination through the documents and petition to be submitted by the applicant. It checks if there are enough conditions for a trademark to become a well-known trademark during this examination. During this evaluation, even though not all of the criteria put must be fulfilled to become a well-known trademark, a certain majority of the criteria must be met after all. Otherwise, the Turkish Patent and Trademark Office will deny the application.

Variety of words are used for the concept of the well-known trademark in the application. Some of them are well-known trademark and famous trademark. In other words, famous trademark is the synonym of the well-known trademark.

• If the well-known trademark holder objects, trademark applications that are the same or similar to well-known brands will be denied.
• If a claim of infringement can be proven by the well-known trademark holders in a possible lawsuit, it will lead to proof of the bad intention of the person who tries to imitate the trademarks.
• In a lawsuit of a claim for damages that the well-known trademark holders might file against the imitation trademark holders, it is easier for the well-known trademark holders to prove how serious their loss is, compared to ordinary trademark rights holders.
Maybe more importantly than what indicated above, registering an institution's trademark as a recognized trademark by an official institution brings a crucial prestige.

The indication with a well-known trademark status is protected in all 45 classes. It means that trademarks that are identical or similar to the relevant trademark will not be registered in any class.

A person who thinks he is a well-known trademark holder should first prepare the papers proving that his trademark is actually well-known. For example, bills of the trademark from the last years, copies of the customs papers, compilation of the documents on the investments in advertising and marketing activities, and the news about the trademarks related to the application, surveys related to the reputation of the brand carried out by any research company, the papers from the countries in which the trademark is registered... When the preparation of these papers is done, they must be submitted to the TURKPATENT along with the petition that proves the trademark can actually be a well-known trademark. TURKPATENT examines the file and petition, and then makes a decision on if the related trademark is going to be approved as a well-known trademark or not. If the request for being a well-known trademark is denied, the applicant has the right to appeal against this denial decision within 2 months. The appeal will be reviewed by the Review and Evaluation Council (YIDK), and the council will declare its decision in that case. An appeal may be issued against the decision within 2 months. Since the issues such as preparation of the application and subsequent filing of an objection against a possible denial require highly technical knowledge and experience, in our opinion, you should work in cooperation with a trademark attorney during the application process.

The application will be made to the Trademarks Office under the Turkish Patent and Trademark Office.

If there is a lawsuit abroad and you submit some information on whether the fact that the trademark is registered in the record of well-known trademarks available in Turkey. For instance, if the trademark is registered abroad by a third party who has malicious intentions, it is possible to file a lawsuit against that party, and during court processes, the information on the fact that the trademark is registered as a well-known trademark.

In the well-known trademark applications, the Turkish Patent and Trademark Office does not run an expert activity; however, comes up with a decision about whether a trademark is well-known or not by conducting the internal necessary examination.

If there is an annotation in the record of the trademark of which application is made, the Turkish Patent and Trademark Office will not declare the related trademark, and deny it ex officio

If a trademark is registered as covering all the 45 classes, it does not mean that the trademark in question is not one with a high degree of recognition in the society. In order for a trademark to be registered in all the classes, it must not be identical or similar to the previous trademarks, and the fees required for all 45 classes must be paid out. Nevertheless, in order for a trademark to become well-known, it must be strongly promoted through marketing manners, actively used, and subject to labor.

Turkish Patent and Trademark Office examines the application made for a well-known trademark, and evaluates it according to the criteria for the trademark's recognition, and then approves it as a well-known trademark.

It is not possible for the trademarks that were recorded as well-known in the recent years to be deleted from the registry after a certain time has passed from the registration date. However, under some certain circumstances, some situations might occur for the consideration of the well-known status of the trademark that exists on the date when the dispute emerged.

European Union Trade Mark (EUTM)	(WIPO)
One application	One application
One language	One language
Country preference is not available	Any can be chosen from the member countries.
Registration period (6 months at the latest)	Processing time is maximum 18 months
It is not dependent on the previous application or registration.	Dependent on the application or registration in the country of origin for the application.
Decisions are not made depending on a country. If denied by the EUTM, it is denied in all the member countries.	It is possible to continue registration, except in countries that have rejected it.
It is enough to use it in a country.	The period of use in each country is taken into account. Usage in one country is not sufficient.
If the EUTM registration is removed, it can become national applications.	Application and registration are dependent on the original application or registration for five years. If the original application or registration is canceled, the dependent application or registration will also be canceled. In this case, it can turn into national applications.

The European Union Trade Mark (EUTM) is valid in all of the State Members, and applicants should consider this system as an actual government while applying. With one and single trademark application, one can receive a trademark registration license that is valid in all of the Member States. Within the framework of the Paris Agreement, Turkish citizens can also register their trademarks within the scope of the European Union, and get them under protection in the Member States. To get a European Union Trade Mark (EUTM), the applicants should directly apply to the European Union Intellectual Property Rights Organization (EUIPO) located in the city of Alicante in Spain, or with the aim of direct application, they should apply to the member countries' offices which carry out these processes.

-Territorial trademark monitoring
-Trademark monitoring in Europe
-International trademark monitoring

It is the monitoring service provided through an attorney to be determined from the country we want to monitor. It is possible to get this service from the organizations providing Territorial and International Trademark Monitoring Services.

This is a type of trademark monitoring carried out by a Belgium-based intermediary company called CORSEARCH EDITAL – WALTERS KLUVER (This can be given if the company title required).

Trademark monitoring regions;
a) Europe (58 countries)
b) Countries all across the world (176 countries)

The Turkish Patent and Trademark Office runs an examination process on the petition and evidence submitted by the applicant. It checks if there are enough conditions for a trademark to become a well-known trademark during this examination. During this evaluation, even though not all of the criteria put must be fulfilled to become a well-known trademark, a majority of the criteria must be met after all. Otherwise, the Turkish Patent Institute will deny the application.