KFC EFFECT ON IMITATORS

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KFC exposed imitators by opening a library where they can download images for free for businesses that want to copy their recipe. While many companies want to be able to obtain the recipes of the famous fast food chain, KFC has released a promotional video that gives a message to its imitators. Another purpose of this campaign was to track down those who downloaded company images, to identify that they had previously used images without permission, and to design a related poster. In the poster, KFC concluded the campaign by reminding people that the best chicken is only found in their restaurant and that it is not possible for imitation brands to create the iconic taste.