Top 10 of Turkey’s Most Valuable Brands 2021

The international brand valuation organization Brand Finance published the report titled “Turkey's Most Valuable 100 Brands 2021”. Prepared for the 14th time this year, Brand Finance’s report ranks Turkish Airlines at the top, Arçelik as the second, and İşbank as the third. The total value of the Turkish brands on the list was assessed as 21.45 billion dollars. This is a 12.7% decrease with respect to the last year. Brand Finance Turkey Director Muhterem İlgüner spoke to the Anadolu Agency about the matter and stated that last year was not good for the brands due to the novel coronavirus (Covid-19) pandemic.

Ranking at the top in the Turkey 100 – 2021 report prepared by Brand Finance, Turkish Airlines had a brand value of 1.975 billion dollars last year and 1.605 billion dollars this year.

Most Valuable 10 Brands

1. Turkish Airlines – 1.605 Billion Dollars
2. Arçelik – 1.585 Billion Dollars
3. İşbank – 1.193 Billion Dollars
4. Garanti BBVA – 1.190 Billion Dollars
5. Turkcell – 1.061 Billion Dollars
6. Ziraat Bank – 952 Million Dollars
7. Akbank – 917 Million Dollars
8. Yapı Kredi – 836 Million Dollars
9. Turk Telekom – 789 Million Dollars
10. Ford Otosan – 787 Million Dollars