The Most Valuable Trademarks in the World - Top 10

The list of the world's 100 most valuable brands, prepared by WPP and Kantar Millward Brown and declared to the public every year by BrandZ was published this year... In the report prepared by considering many factors such as interviews with customers, consumers' brand perception, and financial performance analysis, Amazon became the most valuable brand around the globe by reaching a brand value of 416 billion dollars with an annual increase of 32%, whereas Apple ranked second in the report and Microsoft ranked third.

In the top 10 of the report called “2020 BrandZ Top 100 Most Valuable Global Brands”, there are variety of brands from different sectors and industries such as e-commerce, tech, software, social network, banking, finance, IT, fast-food chains, and so on.

The top 10 brands in the "2020 BrandZ Top 100 Most Valuable Global Brands";
1 - Amazon – 416 Billion Dollars
2 - Apple – 352 Billion Dollars
3 - Microsoft – 327 Billion Dollars
4 - Google – 324 Billion Dollars
5 - Visa – 187 Billion Dollars
6 - Alibaba – 153 Billion Dollars
7 - Tencent – 151 Billion Dollars
8 - Facebook – 147 Billion Dollars
9 - McDonald's – 129 Billion Dollars
10 - Mastercard – 108 Billion Dollars

Amazon, the global e-commerce company based in the United States of America, reached a brand value of $416 billion with an annual increase of 32%. Reaching a brand value of 14%, Apple ranks the second, and following Apple, Microsoft ranks the third place with the increase in a brand value by 30%.

the percentage values of the top 10 companies in the list called "2020 BrandZ Top 100 Most Valuable Global Brands" on an annual basis;

1 - Amazon +32%
2 - Apple +14%
3 - Microsoft +30%
4 - Google +5%
5 - Visa +5%
6 - Alibaba +16%
7 - Tencent +15%
8 - Facebook -7%
9 - McDonald's -1%
10 - Mastercard +18%

Source/Credit: Branding Turkey