Arzum OKKA Capsule was Introduced at the Istanbul Coffee Festival
Arzum Okka, introducing innovation to the tradition of coffee, serves the ideal taste of 500 years directly to your cup...
Arzum OKKA Capsule was Introduced at the Istanbul Coffee Festival
Arzum received the attention and appreciation of the attendees at the Istanbul Coffee Festival, which was held for the second time this year, by introducing their innovation, Arzum OKKA Capsules, to Turkish coffee. The launch of Arzum OKKA Capsule, which started the capsule period in Turkish coffee, took place in Haydarpaşa Train Station ICF Seminar Area with the participation of Arzum Chairman of the Board, Murat Kolbaşı.
Arzum OKKA Capsule, which preserves the first-day freshness of Turkish coffee thanks to its airtight oxygen barrier structure, was introduced to the attendees. Offering the ideal amount of coffee portioned in packaged form, Arzum OKKA Capsule offers the same taste in every cup with its freshness and unique fragrance. The 4 different options of Arzum OKKA Capsules, with flavors most compatible with Turkish coffee, including traditional Turkish Coffee, Turkish coffee with mastic gum, Turkish coffee with mountain strawberry, and Turkish coffee with cardamom, attracted great attention from the attendees.
Talking about the importance of Arzum OKKA Capsule in both the Turkish and the international market, Murat Kolbaşı said: "Last year, at the Istanbul Coffee Festival, we shared with you the important steps we have taken to spread Turkish coffee culture to the world by introducing Arzum OKKA, which is the first and only with its ability to serve coffee directly to the cup, to coffee lovers. We are happy to present you with Arzum OKKA Capsule at the festival, which is organized for the second time this year. As you know, we have achieved great success in exports with Arzum OKKA. However, the fact that Turkish coffee is difficult to find and its ideal portions vary from person to person, has created the need for Turkish coffee, a complementary product of Arzum OKKA, to be introduced to the market. With oxygen barrier capsule form, in other words, Arzum OKKA Capsule Turkish Coffee, it became possible to provide portioned coffee and to store it for a long time. While Arzum OKKA offers equal foam and same flavor in each cup, Arzum OKKA Capsule Turkish coffee now standardizes the portioning of coffee that varies from person to person.
In addition, Arzum OKKA offers 3 different flavor alternatives besides Traditional Capsule Turkish Coffee. I believe that the success we have gained in the international market by facilitating the making of Turkish coffee with Arzum OKKA will be reinforced by Arzum OKKA Capsule.”
Arzum OKKA Capsule, which preserves the first-day freshness of Turkish coffee thanks to its airtight oxygen barrier structure, was introduced to the attendees. Offering the ideal amount of coffee portioned in packaged form, Arzum OKKA Capsule offers the same taste in every cup with its freshness and unique fragrance. The 4 different options of Arzum OKKA Capsules, with flavors most compatible with Turkish coffee, including traditional Turkish Coffee, Turkish coffee with mastic gum, Turkish coffee with mountain strawberry, and Turkish coffee with cardamom, attracted great attention from the attendees.
Talking about the importance of Arzum OKKA Capsule in both the Turkish and the international market, Murat Kolbaşı said: "Last year, at the Istanbul Coffee Festival, we shared with you the important steps we have taken to spread Turkish coffee culture to the world by introducing Arzum OKKA, which is the first and only with its ability to serve coffee directly to the cup, to coffee lovers. We are happy to present you with Arzum OKKA Capsule at the festival, which is organized for the second time this year. As you know, we have achieved great success in exports with Arzum OKKA. However, the fact that Turkish coffee is difficult to find and its ideal portions vary from person to person, has created the need for Turkish coffee, a complementary product of Arzum OKKA, to be introduced to the market. With oxygen barrier capsule form, in other words, Arzum OKKA Capsule Turkish Coffee, it became possible to provide portioned coffee and to store it for a long time. While Arzum OKKA offers equal foam and same flavor in each cup, Arzum OKKA Capsule Turkish coffee now standardizes the portioning of coffee that varies from person to person.
In addition, Arzum OKKA offers 3 different flavor alternatives besides Traditional Capsule Turkish Coffee. I believe that the success we have gained in the international market by facilitating the making of Turkish coffee with Arzum OKKA will be reinforced by Arzum OKKA Capsule.”